A Step-by-Step System to Run Smooth, Successful Custom Website Projects, with Confidence
Are you...
Thinking about starting a Squarespace web design business or taking your side-hustle full-time?
A current Squarespace designer looking to make more money without logging longer hours?
A designer on another platform looking to add Squarespace to your services?
You may have already experienced the chaos of managing client projects, meeting deadlines, and keeping your clients happy — all while trying to get websites launched. You may feel disorganized, unsure of what to prioritize, or overwhelmed by the details that seem to pile up as the project progresses.
What if there was a way to simplify the process and remove the stress? A clear, step-by-step system you can follow to manage every project from start to finish — and wow your clients along the way?
That’s exactly what you’ll get in The Web Designer’s Playbook: a comprehensive, self-paced course designed to help you streamline your client projects, set clear expectations, and make the process easy for you AND your clients.
You're seeing other web designers post about their $10K+ months and fully-booked calendars, and wondering what you're missing.
You've watched countless YouTube tutorials and joined every Squarespace Facebook group — but it's just not clicking. There's so much noise to sift through, and you don't know who to trust.
You're tired of lying awake at night wondering if you should just give up and find a "real" job.
Projects drag on and on with seemingly endless revisions and you don't know how to get them off your plate.
You wish you could spend more time doing the work, but you're bogged down in the details.
I’ve been working as a web designer for over twenty years and have spent the last six years perfecting my process. After hundreds of custom projects, I’ve refined the systems that work best — and I’m ready to share them with you.
The Web Designer’s Playbook will give you the tools, systems, and confidence you need to run smoother projects, deliver exceptional client experiences, and create loyal advocates who refer you to their friends and colleagues.
You'll see exactly how I run my custom website projects and get a copy of all my client processes to keep projects on track. It's exactly what I wish I had when I was starting out. Actionable advice and no fluff.
Run a thriving web design studio that attracts premium clients who value your expertise and happily pay your rates.
Have a proven system for keeping projects on track, complete with templates and scripts that make you look like a total pro.
Know exactly how to package and run your services, so you can make web design your full-time career.
Are you a Squarespace web designer feeling bogged down by projects dragging on, unsure about pricing, or struggling to keep clients on track? Imagine having a roadmap that guides you through every step of the process. The Web Designer's Playbook™ is an online course for web designers who want to streamline their client systems so they can sell and deliver custom websites with confidence.
You'll learn directly from an expert who has LIVED IT. I've invested over six years honing the processes and systems for my own Squarespace web design business, and I'm excited to share everything with you. You'll get actionable steps and templates you can implement immediately — no more piecing together advice from different sources or trying to figure out how to adapt cookie-cutter freelancing tips to your web design business.
Create a flexible lifestyle, working from anywhere and setting your own hours, all while making a difference helping small businesses and entrepreneurs succeed.
You'll get my exact processes and swipe files for running seamless and profitable custom website projects, including:
My internal Asana project template (you can import this into Notion or another project management tool)
My discovery call questionnaire
My proposal template
Google doc for project timeline
Google doc for Start Here content collection
ContentSnare template example
My feedback questionnaire
20+ email templates for all phases of the project
MODULE 1
No more sweaty palms or worrying about sounding salesy. You'll get the exact questions you should ask beforehand.
MODULE 2
Everything to include in your initial proposal that makes you the obvious choice — including some things you might not expect!
MODULE 3
Start every successful web design project with a strategy call. Here's where you'll position yourself as the authority. You'll also get specific questions to ask and reminders to share to deliver a standout client experience.
MODULE 4
We'll walk through two options, depending on how you choose to run your projects. The first option is for clients or copywriters providing content.
MODULE 5
We'll look at a second option for collecting website info if you're building out a templated website or writing website content for your clients.
MODULE 6
My exact process for keeping clients on track (and supported!) during the content gathering phase of every website project. You'll get my go-to email templates, follow-up schedules, and support systems that keep things moving.
MODULE 7
Know the perfect time to add your clients to the site, how to deal with hosting payments, and everything in between. You'll learn how to confidently communicate with your client to avoid confusion, when to have scheduled calls, and how to handle edits and revisions.
MODULE 8
What to do to set your clients up for success with their website AND get them to refer you to their friends and colleagues. You'll also learn how to handle website support.
MODULE 9
Nail down exactly what you offer (and what you don't). Plus plan out your timelines and pricing.
MODULE 10
Everything you need to know BEFORE you start selling your services so you look like a total pro, including a script to make your own.
MODULE 11
Make it easy for potential clients to connect and show yourself in the best light, making them want to hire you before you even get on a discovery call.
MODULE 12
Mindset, finding balance, and leaning into what you love.
✅ Lifetime access to all The Web Designer's Playbook Content, including future updates
✅ All the templates and swipe files ready for you to use, saving you time on every project
💻 Six monthly calls for support and Q&A
🤩 A popup Slack group for community and encouragement
☕️ An in-person meetup in NYC the week of Circle Day
"Words cannot express how impressive and useful this course is. As someone who’s new to running my own web design business, the coaching, resources, and support has been invaluable. Christy’s course provides a true playbook with everything you need to quickly ramp up and run a very smooth project while coming across as a confident, seasoned pro. In fact, it’s enabled me to quickly take on larger, high budget projects with ease. I would pay for this course again in an instant! Very well worth it."
— Liz Ojukwu
“Christy is a master at demystifying the web business process. Her warmth, utter transparency, beautiful systems, and relaxed attitude toward the whole endeavor is a real breath of fresh air. She's incredibly generous with her knowledge and open about process and pricing. Getting a behind-the-scenes view has been extraordinarily helpful in getting my arms around what's involved and my next steps. I'm excited to take a client through the entire process step by step!”
— Lenore Perry
"Before this course, I felt overwhelmed trying to manage client projects and didn’t know what to say during strategy calls. Christy breaks everything down so clearly that now I feel confident offering custom projects and delivering a great client experience. The strategy call training and swipe files alone were worth the investment, and learning how to collect content and back up client sites has been a total game-changer!"
— Pattamon Dezest
"The Web Designer’s Playbook was everything I wanted and more. As a new web designer, I needed a streamlined, premium process, and this course gave me the exact blueprint. Christy’s calm, clear teaching style made it all feel simple and doable, and having access to templates, the Asana project plan, and the private Slack group has been absolutely invaluable."
— Kavita Lythe
“I have already started implementing many of the processes in the course and am feeling more organized and confident about my systems. I really liked how thorough it was - it provides step-by-step instructions for all phases of a project and I really appreciated many of the online recommendations to help organize my business. I also really enjoyed the group chats and calls.”
— Catherine Kauder
"What I liked most about this course was the depth of detail. I had an adequate system in place, but now it's much more comprehensive, and my projects run more smoothly. I would absolutely recommend this course. Christy is a total Squarespace pro and has such a kind and easy manner. Christy's got a proven track record and an ongoing successful Squarespace business of her own. That's who I want in my corner."
— Kristine Dahms
I was so impressed with Christy’s process. She outlined for us exactly what the steps would be, from creative brainstorming to decision making to content creation to refining and polishing. Her organizational skills are second to none. She clearly communicated what she would deliver and what she would need from us with deadlines and reminders to help us get her what she needed to build our website.
We had been searching for a web designer for a while and we hit the jackpot when Christy was referred to us! She guided us through our end of the entire production process and explained to us her end of the design/buildout process in a most efficiently streamlined and organized manner. Anytime we had a question, she was right there to help us along and we could not be happier w/ the results!
I liked how organized the entire process was. Redoing a website is quite overwhelming, but you broke it down into very doable chunks. You are so organized, your process is very streamlined, and you're great at communicating. I was never left wondering "what's next?" I have ZERO critiques because I truly enjoyed the process so much!
I am very happy with my website. It feels like me and it is visually pleasing. I really appreciate your consistent and frequent check-ins and clear timelines. Accountability and support were just what I sought in the process!
Thank you so much for all your hard work and excellent organizational processes. This has been a fun project and I’m thrilled with the website!!
Thank you SO much for everything! You are a joy to work with!
I look forward to referring others to you for their web needs!
This course is designed for anyone ready to systematize their process and create an exceptional experience for their clients.
Create a Proven, Repeatable Process
Learn how to design a step-by-step, repeatable workflow that will make managing custom website builds feel effortless.
Set Clear Client Expectations
Avoid the “guessing game” by clearly communicating your process to clients, making sure everyone is on the same page from day one.
Stay Organized
Use a pre-built checklist to keep every project on track. From the initial consultation to final launch, you’ll have a clear, visual roadmap to follow every time.
Swipe Files & Templates
Access ready-to-use swipe files for email scripts, project management templates, client communication, and more—so you don’t have to start from scratch with every project.
Get More Referrals
With a smooth, stress-free process, you'll not only reduce your own stress but also deliver such a great client experience that they’ll refer you to others.
90% of the content is applicable to any freelance web designer, but about 10% is specific to Squarespace. It's the platform I've been using for the past 6 years and what I know best.
I'd recommend setting aside a few hours a week to work through the course. There are some parts that you can go through faster, and others like the module on content collection, that may take longer to implement for your business.
This is a self-study course and most students can expect to finish in 4-8 weeks, going at their own pace.
Internal Project Management template for Asana
Discovery questionnaire for HoneyBook or questions to add to your CRM tool
Proposal template for HoneyBook or what to include in your CRM tool
Google Doc content collection Start Here file
Content Snare collection system template
Email scripts to use before, during, and after the project
You get lifetime access, for as long as I offer the course. If I ever decide to close it, you will first be able to download all trainings/templates.
You'll get 6 monthly Q&A calls with me, plus access to a popup private Slack community.
This online course is NON-REFUNDABLE, as all the templates, downloads, and lessons are immediately accessible upon purchase.
If you have any questions before purchase, please reach out. If you are unhappy with your purchase, please let me know within the first 14 days so I can address your concerns.
Nope, you'll want to have built a website or two before joining to make sure you have that under your belt.
Nope, I'm not an attorney or an accountant, but I will be happy to point you to the resources I use!
They are a mix of video lessons (some of which you could just listen to the audio), screen shares, and downloads.
It's geared for designers in their first 3 years of business, designers who are getting back into full-time work, or anyone who wants a solid, seamless system for time and project management.
Email me at christy@christyprice.com with the subject The Web Designer's Playbook.
I'll get back to you as soon as I can!
✅ Lifetime access to all The Web Designer's Playbook Content, including future updates
✅ All the templates and swipe files ready for you to use, saving you time on every project
Plus these limited-time bonuses:
💻 Six monthly calls for support and Q&A
🤩 A popup Slack group for community and encouragement
☕️ An in-person meetup in NYC the week of Circle Day